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Browsing Clothing Rack

About The Gray Label

Our Journey

We are excited to take over Twice as Nice on the Island and keep all of our favorite parts of Tiny Friends & More.

At The Gray Label, we will continue to give designer fashion a second life. Our consignment shop brings together top designers and trusted consignors. Each time tells a story, and every visit offers a new discovery. 

Our Commitment

We are dedicated to providing a personalized experience that celebrates fashion, value and a fantastic selection of high-end fashion pieces. This is more than resale - it's a refined journey in style. Every purchase at The Gray Label contributes to a more sustainable and vibrant fashion community.

Modern City

Don't Miss Out

Cumberland's Fall Fest - Main Street Cumberland, WI

Friday October 16, 2026 - 5 pm-9 pm

Autumn Leaves
Fashion accessories

Our Curated Collection

Jewelry

Immerse yourself in an exquisite array of secondhand jewelry - where luxury meets sustainability. Each piece has its own story and sparkle. Our secondhand jewelry brings you refined beauty at a fraction of the original price.

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Handbags

Elevate your everyday with our curated collection of secondhand designer handbags. Each piece is hand-selected for its quality, craftsmanship, and timeless appeal. Our selection is in excellent condition, offering you the style you love at a smarter value.

Pants, Tops & Dresses

Effortless syle starts with the right wardrobe staples-our collection of pants, tops, and dresses delivers just that. From tailored trousers and blouses to flowy maxi dresses and designer essentials, each piece is carefully selected for its quality, condition, and timeless appeal. Whether you're refreshing your everyday look or searching for something special, our pre-loved clothing brings you elevated fashion with a sustainable twist.

Athletic Wear

Move in style with our collection of athletic wear. From premium leggings and performance tops to designer active sets and outwear, each piece is selected for comfort, quality, and functionality. Whether you're hitting the gym, running errands, or lounging -you can feel good while looking great.

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Kids Clothing

The Gray Label, a modern consignment boutique specializing in brand-new high-quality clothing just for kids. We offer stylish, affordable pieces from trusted brands, making it easy for parents to dress their little ones without breaking the bank. We also will offer shoes & some toys. Come discover a smarter way to shop-where value meets style, and everything is just kids.

Contact Us

We would love to hear from you! Whether you have a question about consigning, need help finding the perfect piece, or just want to say hello, we're here to help.

Visit us in-store, give us a call, or send us a message using the form - we'll get back to you as soon as possible.

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1316 2nd Avenue Cumberland, WI 54829

715-822-2259

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Opening Hours

Wed.-Fri.

Saturday

Consignment Hours​

10 am - 3 pm

10 am - 3 pm

By Appt. - Call to Schedule

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